![]() “We will launch an electric SUV based on the Elevate within three years and have five SUVs by 2030,” Tsumura said. While some analysts said Honda is late to party, Tsumura said the Elevate has received great response and has 3-4 months waiting period – something that Honda is not used to. Gathering paceĪfter 2020, the carmaker made a right decision – of entering the SUV market, and launched the Elevate in 2023. In 2023, it discontinued the Jazz and WR-V, and exited diesel.Īnother unusual thing about Honda has been quick leadership changes – for instance, during 2012-22, it saw five CEOs – and analysts said this slowed down local projects. With few models and low sales, Honda shut down the Greater Noida plant in 2020. It relaunched the Civic and CR-V in 2018, but these were axed in 2020. But by this time (2017), the market was shifting to SUVs, and Honda had none. The WR-V, a crossover based on the Jazz, was a moderate success. Tsumura said the Amaze was followed by right models – the Mobilio MPV and BR-V (an SUV-kind of vehicle based on the Mobilio) – but the carmaker couldn’t market those well. The Amaze, however, was a success, and the carmaker opened a new plant in Tapukara, Rajasthan, and now had total capacity of 300,000 units. But that year onwards, the government starting reducing subsidies on diesel. The engine, called the i-DTEC, finally came in 2013 (with the Amaze, a new sub-4 metre sedan). But Honda waited and waited, until its successful petrol cars like the Civic got discontinued due to low sales (2012). By 2011-12, diesel cars had almost 55% share. ![]() Even Maruti Suzuki, which didn’t have diesel technology, took an engine from Fiat. Slow to respond to marketĭuring 2005-10, the Indian market shifted to diesel (subsidised, it was way cheaper than petrol), and all carmakers developed diesel engines. Bad luck struck in the form of 2011 Thailand floods, impacting supplies (some parts of the Brio came from Thailand). It was cute, but didn’t have the road presence of an i10 or a Swift. Priced almost 20% more than the Swift, the Jazz bombed. Successful with expensive cars and overconfident that Indians will open up their purses for a Honda, it launched the Jazz, taking Maruti Suzuki head-on. SsangYong expands partnership with BYD to accelerate development of electric and hybrid vehicles Missed opportunities ![]()
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